A Journey to Mental Wellness
UX Research
Website
Branding
Online psychological health clinic | Design Direction and Strategy
Overview
This project involved the complete branding of Wise Psychology, an online psychology practice, to create a distinct and resonant brand identity.
The objective was to establish a strong brand presence in a competitive market while reflecting the values of authenticity, curiosity, and integrity.
Client
Wise Psychology
Services
UX Research
Logo design
Brand Identity
Our primary challenge was to create a logo that could easily stand out and be memorable while also expressing the profound concepts linked to Wise Psychology. We devised a symbol that embodies the notion of connection. We opted for a sleek and refined approach to convey professionalism, trustworthiness, and a serene ambiance.
Logo & primary brand assets
Working process
We chose a straightforward and uncluttered logo design, favoring a wordmark or combination mark for a minimalistic touch. We integrated a subtle visual element that symbolizes the idea of connection, featuring a stylised capital "W" within the logo. This design element serves as a gentle reminder of the company's specialization in web development, subtly alluding to their core activity. Our focus wasn't solely on aesthetics; we aimed to infuse the logo with meaning that aligns seamlessly with the company's identity.
Branding
Brand colours
Stick to a muted and calming colour palette.
Colour palette is crucial for brand identity, reflecting its character. Our brand represents professionalism, embodied in a palette evoking reliability, cleanliness, modernity, and aligning seamlessly with our identity.
Use a single accent colour sparingly for highlights or call-to-action elements. Deep navy adds a touch of elegance and meets AAA level WCAG standards.
Typography solutions
Typography, like a brand colours, is a vital part of visual identity, on part with other corporate elements, conveying the intended message. For Wise Psychology, font selection aligns with values and accessibility, favoring free options to ensure ease of use.
Essential guidelines for proper usage
Guidelines
To ensure the proper use of the brand assets, we have established primary brand guidelines. This document explains the rules for using the logo, color palette, typography, and other graphic assets. These resources are organized in a common folder that contains all brand assets and is easily accessible for use.
Website
Website Design
We put considerable effort into the design and development of the Wise Psychology’s website. We took a concise visual approach with a minimalistic user interface design.
We designed a clean and user-friendly website with a minimalist layout. Use high-quality images sparingly and incorporate white space for a sense of calmness.
Conclusion
Results
Clients and stakeholders appreciated the new brand identity, recognising its alignment with Wise Psychology's values and mission.
The rebranding of Wise Psychology was not merely a visual transformation; it was a journey to communicate the essence of mental wellness and emotional support. By crafting a brand identity rooted in authenticity, curiosity, and integrity, we enabled Wise Psychology to stand out in a competitive market and provide solace to those seeking mental well-being.
This project exemplifies our commitment to creating meaningful brand experiences that deeply connect with audiences, paving the way for a brighter and healthier mental health landscape.
We created a beautiful corporate identity, design and developed a website that helped the client to prove itself, and strengthen its position in the market.
The branding increased the attractiveness of the product and Wise Psychology’s brand recognition.
The company had all the necessary marketing materials for promotions and events that would further boost its business growth.
The client and our team are getting tons of positive feedback from the audience about the new visual style.
I’m very thankful to Wise Psychology for their trust in us and proud to have been a significant part of the product
