Empowering Suicide Prevention with Beyond Now
UXUI
Interaction
Illustrations
Empowering Suicide Prevention with Beyond Now: A Case Study
Overview
Suicide Prevention Planning — Beyond Now | UX enhancement, UI, Interaction Design
During those deeply distressing moments when life feels overwhelmingly difficult, Beyond Blue's Beyond Now app provides a vital lifeline, offering compassionate support and a glimmer of hope to those who may be contemplating suicide.
Client
Beyond Blue
Services
UX Research
UXUI design
Content Design
Business needs
Problems
Every day, on average, 8 Australians tragically lose their lives to suicide.
Australia faces a significant challenge with an average of eight suicides daily, affecting various communities, especially the LGBTIQ and Aboriginal and Torres Strait Islander populations.
Beyond Blue partnered with Two Bulls to develop Beyond Now, a mobile app designed to offer suicide safety planning tools, helping individuals navigate moments of distress and crisis.
Opportunity
Personalised Experiences for Communities:
Understanding the diverse needs of vulnerable populations was a top priority. To maximize health outcomes, the app aimed to provide tailored experiences to directly address the unique challenges faced by these communities.
Opportunity
Compassion at Core
In approaching this issue, we understood the profound sensitivity required.
A human-centered approach was at the forefront, as we kept in mind the fragile emotional states of our users, ensuring empathy and compassion guided every step.
To bring our vision to life, we collaborated closely with our partners.
Transformational Transparency:
This involved elevating design guidelines and adapting illustrations to seamlessly fit the mobile platform. Transparency and openness were our guiding principles throughout.
Since its launch, our solution has had a profound impact. It has been downloaded 36,000 times, with approximately 16,000 individuals completing safety plans.
Outcome
These numbers reflect the app's effectiveness in providing essential support and contributing to suicide prevention in Australia.
