The body positivity movement with The OneTwo
The OneTwo
UXUI
The OneTwo
Brief
Custom and ready to wear bras | Platform Interface Design
The body positivity movement promotes the acceptance of all body types, regardless of size, shape, skin tone, gender, or physical abilities.
I collaborated closely with Margot and Maria, aligning with the branding, ensuring the custom-fit algorithm matched the brand's intent.
About The OneTwo
About
Promotes the acceptance of all body types.
OneTwo is at the forefront of a body positivity movement, advocating for the acceptance of all body types, regardless of size, shape, skin tone, gender, or physical abilities. Their mission extends beyond just promoting body positivity; they are committed to making every user feel uniquely seen and heard in their own body.
Revolutionising the Lingerie Industry with Inclusivity and Customisation
OneTwo's products are crafted from a sustainable, in-house fabric made from organic cotton by-products. This fabric combines the benefits of cotton, such as breathability and sweat-wicking properties, with a silky texture and moldability essential for achieving a seamless finish over bra cups.
OneTwo disrupts the traditional lingerie shopping experience by allowing users to try on lingerie in the comfort of their own homes, aided by a cutting-edge algorithm that continually refines its recommendations based on user data. This algorithm is a cornerstone of OneTwo's mission to revolutionise the global lingerie industry.
Design Process
Design Process
The project began by aligning with the branding direction set by the founders, ensuring that the custom-fit algorithm was in harmony with the brand's intent. Collaborative efforts were made to maintain cohesion between the technology and the brand.
Alignment with Branding:
The custom-fit algorithm was launched to the initial audience, achieving rapid scalability. Frequent meetings between design and technology teams were held to analyse user analytics and optimise the user flow.
Initial Launch:
Data-driven decisions were made based on analytical insights, driving recommendations for further refinement of the user experience. This iterative approach ensured that OneTwo's technology stayed ahead of the curve.
Continuous Improvement:
Personalisation
Results
The project's second phase aimed to create a truly unique experience for each body type based on questionnaire results. The usability of the questionnaire was optimised to minimise friction and create a seamless experience for users.
Inclusivity: OneTwo's commitment to inclusivity and body positivity was exemplified through its diverse skin and body types available on its custom-fit algorithm, resonating with a broad audience.
Technology Leadership: OneTwo's custom-fit algorithm became a world-leading technology in the lingerie industry, disrupting the conventional fitting and shopping process.
Design Excellence: The product's design, originating in Victoria, showcased the benefits of investing in professional design, creating a beautiful and cohesive user experience.
OneTwo's journey to revolutionise the lingerie industry while championing inclusivity and personalisation stands as a testament to their commitment to enhancing the lives of their users. Through a well-executed design process, they've redefined the way lingerie is chosen, offering a unique and empowering experience for all body types.
